Flying High
When did "aircraft-grade" become the end-all for awesomeness? Aircraft-grade aluminum might be good, but if I ever saw a hotel advertising their aircraft-grade pillows, orange juice, or bathrooms, I'd stay somewhere else.
The same goes for that Tempur-Pedic, "The only mattress recognized by NASA and certified by the Space Foundation." Since when did NASA have anything to do with mattresses? They don't even use mattresses in space--astronauts sleep in these cool, zip-up, wall-hanging cocoons.
It's like saying your running shoes are the official running shoes of the American Dental Association. It might sound good if you don't actually think about it, which I'd wager is what a lot of advertisers count on a lot of the time. That’s what advertising is—-a big system designed to supplant your reason with edgy desires. I once considered getting into advertising, but at some point I decided that whatever rhetoric skillz I have would be best utilized in writing a blog about nonsense.
With all the advertising about, how is one to know which products are great and which are just hype? The answer is right there: the best products must be the ones that thrive without any advertising whatsoever. These truly special items tower above all else, great pillars of pure capitalism proven only by intrinsic value. Like Lemonheads®.
They've been around for almost 50 years, and I'll bet you've never seen an advertisement for Lemonheads®. Not in print, not on the radio, not on tv, and not even on the Internet. And the internet has ads for everything. It's a testament to their deliciousness, and it's why you can be sure they're good. That, and the fact that they're just good.
The same goes for that Tempur-Pedic, "The only mattress recognized by NASA and certified by the Space Foundation." Since when did NASA have anything to do with mattresses? They don't even use mattresses in space--astronauts sleep in these cool, zip-up, wall-hanging cocoons.
It's like saying your running shoes are the official running shoes of the American Dental Association. It might sound good if you don't actually think about it, which I'd wager is what a lot of advertisers count on a lot of the time. That’s what advertising is—-a big system designed to supplant your reason with edgy desires. I once considered getting into advertising, but at some point I decided that whatever rhetoric skillz I have would be best utilized in writing a blog about nonsense.
With all the advertising about, how is one to know which products are great and which are just hype? The answer is right there: the best products must be the ones that thrive without any advertising whatsoever. These truly special items tower above all else, great pillars of pure capitalism proven only by intrinsic value. Like Lemonheads®.
They've been around for almost 50 years, and I'll bet you've never seen an advertisement for Lemonheads®. Not in print, not on the radio, not on tv, and not even on the Internet. And the internet has ads for everything. It's a testament to their deliciousness, and it's why you can be sure they're good. That, and the fact that they're just good.
posted by Peter at
4:46 PM
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